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Fun Advertising, Serious Reach
Slide offers brands a direct conduit to the most valuable audience on the web: young, engaged users who are eager to click and eager to share. Slide applications offer these users, and the advertisers who want to reach them, the universal appeal of social entertainment. Advertise on Slide and literally join the fun.
Fortune 50 companies advertise on Slide because it integrates their campaign with the best parts of the social network experience: fun and friends. Slide placements perform better than traditional online placements because the ads are not merely near the entertainment, they are the entertainment. Metrics and case studies reflect that Slide users engage with ads to an unprecedented degree, and moreover, share them with friends. That is a value only Slide, the most popular social application developer in the world, can offer.
Engagement
Some contend engagement is the most important metric for online advertising: they're right. Engagement reflects active participation, not just passive clicks. Product placement within a Slide application brings new, fun content to the user, and in Slide's experience, that user not only enjoys it but shares it with friends. The unique combination of user engagement and social (i.e. viral) distribution that Slide offers is the same combination that made Slide itself one of the top-ten most popular web properties in the world.
| Rank | Property | Unique Users |
|---|---|---|
| 1 | Google Sites | 644 mm |
| 2 | Microsoft Sites | 572 mm |
| 3 | Yahoo Sites | 515 mm |
| 4 | Wikipedia Sites | 263 mm |
| 5 | Time Warner | 252 mm |
| 6 | eBay | 248 mm |
| 7 | Fox Interactive Media | 169 mm |
| 8 | Amazon Sites | 159 mm |
| 9 | Slide Network | 155 mm |
| 10 | Apple | 140 mm |
| 11 | CNET Networks | 133 mm |
Source: comScore, May 2008
It has been reported that one out of every five page-views on a social network comes from applications like Slide's; probably more. An application-driven page view reflects a highly engaged user, which makes application-driven ad impressions significantly more valuable than the norm. That's probably why Slide's click-through-rates can be five to ten-times those of social networks themselves.
Products
SuperPoke!: Communicate
SuperPoke! allows users to engage with each other through fun, lightweight gestures like high-fiving, sheep-throwing, and hundreds of other actions. SuperPoke! has been featured on Oprah, in Fortune, Newsweek, Advertising Age and more.
The Slide advertising team works with advertisers to create and integrate custom sponsored actions. By weaving advertisements into the sponsored actions, brands receive maximum engagement. SuperPoke! is the definitive and most recognizable application on Facebook, and metrics prove that it is a highly effective advertising buy.
Top Friends: Express
Top Friends provides social network users a place to personalize their online relationships, express their creativity and recognize their BFFs. Top Friends is the most popular component of many users' social network profile pages, and its appearance is customizable via different layouts and skins.
Advertisers can create custom-branded background skins allowing users to express themselves and promote the brand to their friends, or sponsor custom moods, drinks or awards sections. Top Friends is always one of the top three most popular applications on Facebook.
FunSpace: Distribute
FunSpace allows users to distribute videos, posters, greeting cards and many other types of fun media to their friends. Any user can distribute a piece of media, which appears on the FunSpaces of all friends. The built-in audience for FunSpace is enormous (over 30 million monthly unique visitors) and enthusiastic (over 35 million videos per day).
FunSpace offers many creative advertising options, from sponsored media to Home Page Video Takeover, which allows advertisers to have 100% SOV by providing the background and multimedia content each user's FunSpace page. FunSpace is consistently the #1 most popular application on Facebook.
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Partners
Case Studies
Fox Home Entertainment: Juno Launch
Promoting the DVD launch of Oscar-winning film Juno via clever product placement on SuperPoke!
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Glaceau: vitaminwater
Spreading awareness of Glaceau's enhanced-water brand via viral distribution on Top Friends.
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TLC: Miss America Launch
Highlight the Miss America Reality Check show and 2008 Pageant via social media sharing on FunSpace.
Learn More
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(Last Updated: January 8, 2009)
©2004-2009 Slide, Inc. Slide® is a trademark of Slide, Inc.
